KAY & TEDDY SWIMS | CHIEF LOVE OFFICER

This isn’t just a partnership. This is a love story.​

KAY’s been in the jewelry business for over 100 years, helping people say “I love you” without even saying a word. And now they’re teaming up with Grammy Award winner—Teddy Swims.

Love is what he sings about, writes about, and lives for. So it just made sense.

Love big, love real and love out load. KAY Jewelers has a Chief Love Officer, and he’s fluent in the language of love.

Based on the idea of Chief Love Officer I created the "official” press letter and social media announcement surrounding this never before seen C-Suite title.

Creative Direction and Design | 2025

“To whom it may concern (and to those who love out loud):

Jewelry is the language if love.

And your boy? Fluet.

I couldn’t be more proud of to step into my new role as Chief Love Officer for KAY Jewelers.

KAY's been in the game for over 100 years, helping people say "I love you" without even saying a word. And now we're teaming up-because love is what i sing about, write about, live for. So yeah... it just made sense.

This summer, we're hitting the road together-KAY is the title sponsor of my tour, and you best believe I'll be rocking their jewelry on stage. We're talkin' custom looks, backstage hangs, love-filled moments under the lights.

But we're not stopping there.

We're working on my favorite jewelry pieces for every kind of love-Mother's Day, Father's Day, self-love days, and those random Tuesdays when you just want to make someone smile.

I'm even reimagining their classic jingle. "Every Kiss Begins with KAY".

This ain't just a partnership. This is a love story.

And we're just getting started.

Keep loving big Keep loving real.

Keep loving loud.

Teddy Swims

Chief Love Officer

KAY Jewelers“