NBA All-Star x Tissot QR Code

Created a campaign for NBA All-Star to support Tissot’s partnership with the NBA as the official timekeeper of the league.

I created and integrated a QR code in print ads to connect the audience and further the communication online. It was also a tool to derive engagement metrics.

To further support this initiative I designed a branded hot chocolate truck and a collection of limited edition stickers.

Art Direction and Design | 2020