Petco - The Other You

Petco's RFP gave us room for a second idea, and I led creative and art direction on this one too.

The insight came from watching any pet owner for five minutes: our pets are a little version of us. Same routines, same obsessions, same personality, just a different species.

The Other You turned that mirror into a line system that writes itself:

"Different species. Same weekend plans."

"Same cravings. Same good taste."

"Same focus. Different ambitions."

It ran across OOH, an in-store living room that showed the idea across dogs, cats, and parrots, and social built around a simple invitation: show us your other you.

Every pairing was another reason to share, another product matched to the habit, and another reason to come back to Petco.

Creative Direction and Design | 2026