McDonald’s - The crew is our special sauce

Concept work for McDonald’s “Join the team” campaign effort. The insight was that the crew/team members are what makes the job fun or cool. So, we came up with THE CREW IS OUR SPECIAL SAUCE. Current team members all share the same goal and they become like family, or even that one person who became your best friend through many late night shifts.

Using the McDonald’s branding icons as the base for this design, it allowed me to stay true to the brand essence and make this a visually fun campaign.