Rilza - Understanding ITP

Served as a Senior Art Director for the understandingITP.com education video campaign, overseeing visual direction and on-set execution. Collaborated with 3D artists to design and render realistic, fully digital environments that seamlessly integrated with live action, creating an immersive and visually striking educational experience.

Wayrilz


Wayrilz is Rilzabrutinib’s branded name. With the word ‘brand’ being a catalyst of the idea, I harnessed AI text-to-image tools to craft striking, fashion-inspired visuals that brought the concept of ‘more than skin deep’ to life — transforming patient stories into bold, wearable art.