Virgin Unite Concept
This concept was developed for Virgin Unite, an independent non-profit foundation of the Virgin Group – uniting people and entrepreneurial ideas to create opportunities for a better world.
This print ad features an innovative design where touching the page smudges a washable ink onto your finger, removing part of the image, of a world issue, such has clean water, hunger etc. accompanied by the caption, "We can’t clean our planet without getting a little messy. Get your hands dirty."
The impact is three-fold, the honest and brutal truth of the image itself, the smudge on the page that affects the image and the washable ink on your fingers that will make you wipe it or wash it off.
