ADI LAB - ADIDAS CONCEPT FOR KIDS

This concept was created with a focus on adidas sneakers for kids.

How to tap into a kids world and make picking a show more than just a transaction?

We created a visually exciting campaign with rockets, springs and even suction cups to show some of the shoes benefits in a laboratory look and feel.

Along with custom typography, and a logo lock-up we drove the experience home to make it immersive for the child and parent-approved.

Creative Direction and Design | 2008